Privacy policy

This page covers the Cradl book store at cradl.co: what we collect when you make a preview or order a book, and what we do with it. The Cradl app has its own privacy policy.

Cradl is operated by AMBE LLC, 30 N Gould Street, Suite R, Sheridan, Wyoming 82801, United States. Write to hello@cradl.co with any question about this page.

Your photos and previews

The photos you upload are used only to draw the people in your preview and your book. We never use them to train AI. We keep your photos and the pictures drawn from them for 30 days, then delete them. If you order, we keep them until 30 days after your books arrive, so we can finish the whole book and fix anything that needs it. If we email you your preview, its link and pictures stay for 30 days from that email. To have everything deleted sooner, write to hello@cradl.co.

Payment and delivery

Payment is handled by our payment providers, Stripe and Shopify Payments. Cradl never sees or stores your card number. We use your name and delivery address only to print and ship your book through our print partner, Gelato.

Address suggestions at checkout

When you type a shipping address at checkout, the address text and selected country are sent to Google Maps to suggest matching addresses. We do not send your name, email, child’s details or payment details with these searches. You can enter the address manually. Google handles these requests under its Privacy Policy.

Advertising cookies (Meta)

On cradl.co we use the Meta pixel to see which of our Facebook and Instagram ads bring families to Cradl, and to show our ads to people who have visited. It runs unless your browser sends a Global Privacy Control signal.

It records the pages of cradl.co you visit, when a preview is made, when checkout starts, and a purchase with its amount. With a purchase we also send Meta your email address and country as one-way hashes, your browser’s IP address and user agent, and Meta’s own cookies, so Meta can match the purchase to an ad. We never send your child’s name or photo. Meta handles this data under its own privacy policy.

To opt out, turn on Global Privacy Control in your browser, or email hello@cradl.co.

Emails about your preview and order

We email you about your order and its delivery. If you ask us to email your preview, or start a checkout and don’t finish it, we may send a few reminders with a link back to your preview. After delivery we may ask for a review and suggest your next book. These emails have an unsubscribe link.

Your rights

Wherever you live, you can ask to see, correct or delete your data by writing to hello@cradl.co. If you are in the European Economic Area or the United Kingdom, the legal basis for handling your order is our contract with you. You can also complain to your local data-protection authority.